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In 2018, under the marketing philosophy of being market-oriented and prioritizing customer satisfaction, Anruichi Business School invested heavily to create the "Nirvana Training: Transforming Yourself" - Marketing Training Camp. It is committed to a user-centric approach, with data as the soul, strategy as the foundation, and tools as a supplement, to embark on a new marketing feast。
The launch of the first phase of the Business School marks the comprehensive commencement of a new historical stage for Anruichi, which can be regarded as the "Whampoa Phase I" and "Kangda Phase I" of Anruichi's career. The school also attaches great importance to this training, and has carefully arranged and prepared the program. The curriculum covers a series of high-quality courses in multiple fields such as market strategic layout, tactical training, and trainer training and development. The faculty is also a luxurious lineup, with Dong Yongdong, one of the gold medal instructors of the Whampoa Military Academy, personally providing special coaching; and Wu Yu, a new marketing expert in the automotive aftermarket, personally teaching.
The 2018 Anruichi Business School Marketing Training Camp was conducted in two phases from April to May. The first phase of the 2018 Marketing Training Camp was successfully held from April 16th to 22nd, with 36 agents from various regions of Anruichi participating in the training.
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16日，迎来了首个挑战任务——团队破冰。在教练的带领下，大家更好地相互认识与沟通，为之后的相处打下基础。
In the outward bound training program, each carefully designed project sparked a strong interest and enthusiasm for participation among everyone. Faced with challenging projects, team members from each team pooled their wisdom, collaborated closely, and successfully completed the challenges through thought and sweat, sharing the joy of success and the passion of challenges. Everyone actively participated, faced difficulties head-on, boldly challenged themselves, encouraged each other, and never gave up. All teams successfully completed the training of each outward bound project.
During the training process, team members fully experienced management awareness and art closely related to work, such as team trust, effective communication, empathy, reasonable organization, leadership, execution, and team collaboration.
At the opening ceremony of the marketing training camp held on the same day, Mr. Jiang Kai, General Manager of Anruichi Technology Co., Ltd., delivered a speech to mark the commencement of the training. He expressed his honor and pride as the first dean of the business school.
I also hope that all the trainees can seize this learning opportunity, gain valuable insights, and strive towards the goal of becoming a Gold Trainer and an Anruichi Certified Trainer, driving Anruichi's business to continuously triumph!
Over the following six days, from industry market research and analysis, brand market strategy layout, to marketing strategy planning, sales platform activation, and then to customer structure establishment and customer service management, a carefully arranged topic was presented every day. Participants and mentors engaged in in-depth discussions on marketing, summarizing market experience and honing marketing skills.
安睿驰商学院首席教官：董永东
黄埔军校金牌教官之一（全国仅六位）
全国一级企业人力资源管理师
安睿驰宁波样板市场运营总监
培训过程中，一系列课程均由安睿驰首席教官董永东、首席顾问吴宇亲自授课，培训过程中准备了大量的案例，通过提问、研讨等方式让参训人员广泛参与，讲述营销的力量，教授安睿驰品牌销售新方向等等，切实贴心日常生活，贴近了门店的工作实际，开拓了视野和思维，并给出了相应的解决方案。
课上，吴宇老师指出，营销模式将有效提升与客户的深层次链接，也将使业务人员服务客户更加便捷、更加高效。他希望所有参训学员能够不断深化自身素质与能力，增加自己的影响力，同时精准把握客户需求，为客户提供高品质的服务，传递具有意义的价值和能量。
安睿驰首席顾问：吴宇老师
他采用了“体悟式”教学，倡导在实践中感觉、感悟，在行动中感受、探索。每个人通过行动或话语感悟到自己的一些思想和意识，从而使自己结合自我实际情况感悟和学习，能力得到提升。
在学习了很多实战知识和技巧之后，安睿驰商学院为学院们准备了落地生存训练，让学员们用有限的物品向陌生人换取现金，在规定时间前回到营地，剩余现金最多者胜出。
学员大胆尝试、强化已学知识
经历了前线市场的洗礼，在为期七天的安睿驰商学院营销系统训练营里学习、成长、反思、总结，沉淀营销经验、淬炼营销技能、提升营销能力，安睿驰的营销序列的将士们未来能承担更多的责任，实现更大的价值，与安睿驰共同赢得更大的市场。
中国近代史上两次革命的成功，蒋介石队伍的骨干来自黄埔军校，毛泽东队伍的骨干来自抗大，以此类比，安睿驰事业要在未来走向辉煌，依靠的就是这些从安睿驰商学院源源不断输出的人才。
